Rising artist Iyamah has unveiled the official video for her new single ‘Seasons’, which premiered viaBBC Radio 1 Xtra’s Jamz Supernova and received the stamp of approval from Sir Elton John on hisBeats 1 show Rocket Hour.
Award winning director Ali Kurr (who’s previously shot videos for Loyle Carner, Rina Sawayama andAmber Run) immortalises Iyamah’s lyrics “All the leaves on the trees turn to gold” and showcases themes of lost love and letting go.
Growing up on the sounds of African drumming and reggae music, Iyamah developed a strong love for neo-soul, hip hop and the likes of Lauryn Hill and Erykah Badu, as she started writing toplines for drum & bass features, whilst immersed in Brighton's club scene. It led her to a collaboration with Black Butter Records’ My Nu Leng, featuring on their festival anthem ‘Senses’ - performing it at Glastonbury, Reading & Leeds and SW4 to name just a few.
However, Iyamah would find her sound living in London - one that links more closely to her original roots. Following on from her debut release ‘Cryptic Love’ and summer single, ‘Silver Over Gold’, Iyamah’s latest offering cements the hype around the young star.
With production from artist/producer Sam Wills and LA based producer, Kojo, her stunning vocal alongside her dynamic blend of hip hop, soul and jazz, serves as an anthem to change, in both life and love. Iyamah has already performed alongside Kojey Radical and Poppy Ajudha, supported Mahaliaon her UK tour and US artist Masego on his European tour.
Iyamah possesses the kind of natural musical and lyrical prowess that seems to have emerged fully-formed.
Director: Ali Kurr
Producer: Joseph Goldman
DOP: Orlando O’Mahoney
Editor: Meg Thorne
Grade: Ella Soryl
Stylist: Taslima K
Stylist: Emily Jones