The new, must attend event for music obsessives @BBCIntroducing hosts @BBCAmplify


BBC Music Introducing hosts Amplify has announced a wide range of new partners and sponsors as the music industry continues to throw its support behind the new, must-attend event for music obsessives.

From a month today between October 6 and 8 at London Excel, Amplify will bring the music industry together under one roof to offer aspiring musicians the chance to hear and learn from the experts via a unique programme of workshops, talks and one-on-ones.

Amongst the additional sponsors and partners confirmed today by event organisers SME London are PRS for Music, Musicians’ Union, AIM, PPL, PRS Foundation, National Skills Academy, Music Glue and Basca. Industry support will also come from Music Week, Urban Development, Marshall, Ditto, The Institute of Contemporary Music Performance, The Academy of Contemporary Music and Creative & Cultural Skills.

ERA - the team behind Record Store Day - will host the Vinyl Marketplace, whilst Sentric Music are to sponsor Amplify’s Introducing Bandstands. Yamaha, Shure, Focusrite and IK Multimedia have also already been confirmed as supporting the event.

Today’s announcement adds to the growing list of Amplify partnerships which already includes AWAL and SoundCloud.

Together, the plethora of new and existing partners and sponsors will offer everything from hosting and participating in sessions, through to showcasing membership opportunities and giving guidance on the latest equipment.

With more than 100 sessions and 250 speakers, contributed by the likes of Deezer, Urban Development and LiveNation, there will also be opportunities to hear from some of the past alumni that have thrived via BBC Music Introducing over the last decade.

Already announced as part of that stellar line-up of artists, DJs and music industry experts participating in sessions are The Libertines, Bugzy Malone, Blossoms and The Courteeners, as well as Annie Mac, Huw Stephens, Steve Lamacq, Jo Whiley and MistaJam.

Amplify will also debut the all-new BBC Music Introducing Feedback Centre, offering musicians an opportunity to get one-on-one advice, and have their tracks listened to by industry experts.

Further names from across the industry are to be announced between now and the event in October. 

Tickets are on sale now at

The line-up of sessions on offer at Amplify can be seen at:


List of confirmed partners to date:

Creative & Cultural Skills
DIY magazine
Music Glue
Music Week
Musicians’ Union
National Skills Academy
PRS for Music
PRS Foundation
Record Store Day (ERA)
Sentric Music
Urban development


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